The Creative Expression is the third piece of the Premium Experience and is a true co-creation opportunity. The concept for its design and form may arise at any point, but generally it occurs after the Wisdom and the Declaration. These statements could be at our designers when the Creative Expression is still being generated, or all three pieces may be sent together. Sometimes, the three pieces work as a triptych and complement each other in design elements; sometimes our designers depart from it, depending on the brief. It is a chance for everyone, client, coach, and designers to be creative and innovative.
Our coach usually begins with an idea, colours, and so on and starts the creative ball rolling. The client gives feedback, and the idea develops. The design draft comes from our designers who skilfully and carefully match the brief. The coach or client may suggest minor adjustments before it is finalised. The final designs are all in printable PDF and JPEG form. The client has the opportunity then to display their designs in any way they choose.
Examples of my manifesto Creative Expressions are:
The Creative Expression is included in the Premium Experience package. It is a co-creation; the degree of input can vary with the client. It may be light and playful but also it must be meaningful to the client. It arose from the journey and is the final piece of the Experience. Exactly what is suggested is subjective to our coach and the client and reliant upon their passions and skill sets. It may be extremely simple – one word or a phrase with a mood or a visual – or more complex, like a poem. Our coach is available to workshop the concept with the client, and our designers have shown wonderful responsiveness to their individual preferences.